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SEO stands for Search Engine Optimization. It’s the process of improving your website so it ranks higher on search engines like Google. The goal is to increase organic (non-paid) traffic to your website.
Making sure your website is crawlable and indexable by search engines. Includes: Mobile-friendliness Fast page load times
Words or phrases people type into search engines. Good SEO involves researching the right keywords and using them naturally in your content.
Optimizing individual pages for specific keywords. Includes: Title tags Meta descriptions
Include keywords that relate to:
Your business/brand
Your industry
Your location (if local SEO matters)
Your expertise or unique value